Established in 2014 with its headquarters in Tripoli. The company has evolved from a simple structure to a large administrative and organizational framework to provide the best services to customers using the latest methods. Al-Shoroq Al-Jadeed is one of the largest local distributors in the country, with several brands and international agencies. Our annual sales exceed $20 million. Our primary focus is on distributing to markets and retail stores, and reaching consumers directly, which is the strength of the company.
We have warehouses located in Libya's major regions: Tripoli, Misrata, Benghazi, and Sabha, with a total area of 4,800 square meters. We are also preparing new warehouses in Tripoli with an area of 3,000 square meters. The company's headquarters is in Tripoli, and we have a branch directly affiliated with the company in Benghazi, the second-largest city in Libya.
The company has a number of qualified and experienced employees, they work as a unified team and have stayed with the company for over five years. We have a regular workforce of 35 employees, 25 of whom are in the sales department, which is the main focus of the company. In addition we have 18 salespeople and 3 supervisors.
The sales department operates in the regions of Al-Khums, Zliten, Sirte, Ajdabiya, Al-Bayda, Derna, Tobruk, and Al-Zawiya.
CEO
Sales Manager
Financial Manager
Advertisements Manager
At Al-Shoroq, we proudly distribute leading brands such as Stepy and Al Emlaq, which include Green Clean and Eco Clean. With our deep understanding of the Libyan market and extensive resources, we excel in importing and distributing fast-moving consumer goods (FMCG) across the country. Our mission is to support our partners in delivering their products to the majority of the Libyan population efficiently and effectively
In addition to distribution, we at Al-Shoroq have partnered with Redo to manufacture and produce the following sub-brand. With our expertise in quality cleaning supplies, we’ve successfully developed a range of products designed to make household chores easier. Our goal is to create trusted brands known for their superior quality in the Libyan market.
We distribute and provide our services to more than four sectors, including retail, such as markets, shopping centers, grocery stores, pharmacies, and perfume shops, as well as wholesale. We have over 2,500 retail clients and 80 wholesale clients. Additionally, we cover smaller areas through 10 distributors across various regions in Libya.
We aim to change the sales strategy for cleaning materials and cosmetics to create a new market,that Al-Shorouq will leadt. Our vision is ambitious, and we are choosing the more challenging path to reach our goals and we aspire to increase our sales to $100 million within the next three years.
LOCATION: Ayn Zarah, Tripolo - Libya
PHONE NUMBER: 218922929791
EMAIL: info@alshoroq.ly
